Dutch Gambling Regulator Clarifies Influencer Marketing Ban
The Netherlands' gambling authority, Kansspelautoriteit (KSA), has issued definitive guidelines on what constitutes influencer marketing, a practice strictly prohibited in the country’s gambling sector since 2022. The clarification is part of ongoing efforts to strengthen advertising regulations and protect vulnerable consumers.
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Key Points
- The KSA has released clear definitions on influencer marketing related to gambling.
- Influencer marketing is strictly banned in Dutch gambling advertising since 2022.
- Violations can result in significant penalties for gambling operators and affiliates.
What This Means
The Netherlands’ gambling regulator, Kansspelautoriteit (KSA), has officially clarified which activities fall under the category of influencer marketing within the gambling industry. This step is intended to prevent ambiguity and ensure all market participants understand and adhere to the rules.
The guidelines emphasize that any promotional activity involving individuals who can influence their followers—such as social media personalities, streamers, or celebrities—is considered influencer marketing. As per Dutch law, these tactics are not allowed for promoting gambling products or services, regardless of the influencer’s follower count or platform. The KSA’s clarification makes it clear that operators and affiliates must avoid any such collaborations, or face strict penalties.
Background
The ban on influencer marketing was introduced in 2022 as part of broader amendments to the Dutch Remote Gaming Act (KOA). The reforms were designed to create a safer gambling environment by reducing the exposure of vulnerable groups—especially young people—to gambling advertising.
Since the implementation of the KOA, the KSA has been tasked with interpreting, enforcing, and further clarifying these advertising laws. The move to explicitly define influencer marketing comes after concerns emerged over grey areas in advertising strategies and the ongoing evolution of digital promotion methods.
What Happens Next
Operators, affiliates, and advertising agencies active in the Netherlands must rigorously review their marketing strategies to ensure compliance with the clarified regulations. It is expected that the KSA will closely monitor and enforce these rules, potentially coordinating with digital platforms to identify violations and impose sanctions where necessary.
Sources
This article is for informational purposes only. 31Casino does not provide gambling services or recommendations. If you're concerned about your gambling, visit our Responsible Gambling page for support resources.
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Sources
- SBC News(Accessed: 2/25/2026)