Partnerships & Disclosure
Transparency is at the core of everything we do. Here's exactly how we operate and make money.
Our Commitment to Independence
31casino.com Remains 100% Ad-Free
Our website will never contain affiliate links, banner ads, or sponsored content. Every guide, review, and tool is created with complete editorial independence.
This ensures that when you read our content, you're getting unbiased information based purely on research and data - not what pays us the most commission.
Our Two-Channel Model
31casino.com Website
- ✓100% ad-free
- ✓No affiliate links
- ✓Pure educational content
- ✓Unbiased research
- ✓Free tools & calculators
X/Twitter (@31casino)
- •News & industry updates
- •Educational content (80%)
- •May include partnerships (20%)
- •Clearly disclosed affiliate links
- •Sponsored posts labeled #ad
Why This Separation?
This model allows us to maintain the highest editorial standards on our website while still generating revenue to fund our research, tools, and content creation. Many trusted media organizations use similar models (e.g., The Verge's editorial content vs. their advertising).
How We Make Money
1. Affiliate Partnerships (X/Twitter Only)
We partner with licensed online casinos and may earn a commission when users sign up through our affiliate links shared on X/Twitter. These links are always clearly labeledwith #ad or #partner tags.
Important: We only partner with casinos that hold valid licenses from reputable regulators (UKGC, MGA, or equivalent) and meet our quality standards.
2. Sponsored Content (X/Twitter Only)
Occasionally, we publish sponsored posts on X/Twitter from casino operators, payment providers, or software companies. These are always clearly marked as #sponsored.
Our Standards: Even paid content must align with our values of player protection and responsible gambling. We reject partnerships that don't meet our criteria.
3. Tool Licensing (Future)
We may license our calculators and tools to casino operators for embedding on their websites. These would be clearly branded "Powered by 31Casino" and help players make informed decisions.
4. Premium Research (Future)
We may offer premium research reports and data analysis for industry professionals, while keeping all player-facing content free.
Our Partnership Criteria
✅ We ONLY Partner With Casinos That:
- ✓Hold valid licenses from reputable regulators (UKGC, MGA, or equivalent)
- ✓Have fair and transparent terms & conditions
- ✓Offer reasonable wagering requirements (typically ≤40x)
- ✓Have strong responsible gambling tools and policies
- ✓Maintain good reputation and customer service standards
- ✓Process withdrawals in a timely manner
❌ We Will NEVER Partner With:
- ✗Unlicensed or rogue casinos
- ✗Operators with predatory terms (e.g., 75x+ wagering requirements)
- ✗Casinos with a history of non-payment or player complaints
- ✗Operators that have had their licenses suspended or revoked
- ✗Sites that target problem gamblers or lack responsible gambling tools
Our Disclosure Policy
Transparency is non-negotiable. Every affiliate link or sponsored post on our X/Twitter account will be clearly labeled with appropriate tags:
- #ad - Paid advertising content
- #partner - Affiliate partnership link
- #sponsored - Sponsored post or content
- 🤝 Partnered Post - Visual indicator at the start of affiliate posts
Additionally, our X/Twitter bio clearly states that the account includes partnerships, while our website remains ad-free.
Example Disclosure: "🤝 Partnered Post - We may earn commission if you sign up. Our analysis remains unbiased. #partner"
Editorial Independence
Our Editorial Promise
- •No pay-to-play: Partnerships never influence our website content, guides, or tool recommendations
- •Honest analysis: If a partnered casino has issues, we'll still report them
- •Data-driven: All our research is based on facts, regulations, and verified information
- •Player-first: We prioritize player protection over commission potential
Questions?
If you have any questions about our partnership model, disclosure practices, or how we operate, we're happy to answer them.