New Jersey Sees Online Gambling Revenue Surpass Physical Casinos for Third Month

Key Points

• Online gambling revenue in New Jersey exceeded in-person casino takings for the third consecutive month in January 2024.
• Digital gaming and casino partners won nearly $259 million, reflecting a nearly 17% year-on-year increase.
• Atlantic City’s land-based casinos saw only modest growth in the same period.

What This Means

The latest revenue data from the New Jersey Division of Gaming Enforcement demonstrates a clear and ongoing consumer migration toward online gambling platforms. The near-17% year-over-year increase in online gaming revenue suggests that digital betting options are becoming more popular and accessible, offering convenience that traditional in-person venues may struggle to match.

For Atlantic City’s brick-and-mortar casinos, these trends raise ongoing questions about their role in the state’s gambling ecosystem. While in-person venues continue to provide some growth and retain cultural significance, their share of total gambling revenue continues to shrink compared to digital platforms. The ongoing shift may prompt operators and regulators to rethink strategies for sustaining land-based operations and employment.

Background

New Jersey has played a pioneering role in U.S. online gambling regulation, legalizing online casino gaming in 2013. Over the past decade, the state has emerged as a key market, especially as remote gambling options expanded during the COVID-19 pandemic. Atlantic City, once a dominant American casino hub, has faced increasing competitive pressure both from online offerings and casinos in neighboring states.

The consistent outperformance of online gambling revenue over that of physical casinos is a relatively recent development, with January marking the third straight month this trend has been observed. The state continues to monitor these shifts as technology and consumer preferences evolve.

What Happens Next

Ongoing revenue growth in digital gambling is likely to influence future regulatory decisions and business strategies within New Jersey’s gaming industry. Policymakers, casino operators, and community leaders are expected to closely watch whether online revenue continues to outpace traditional casino earnings, and how this will affect tax revenue, employment, and tourism.

Sources

• Yogonet - Online Gaming

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